UA-171643620-1 Richard Michie Working Hours Interview - Working Hours

Episode 18

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Published on:

21st Aug 2025

Work is The Hope of Having Something Better

Recorded on 22/04/2025

Richard Michie has been in marketing since before the internet, cutting his teeth in old school Direct Marketing. Then the internet came and made his job 1,000,000 times faster and a lot more fun!

Throughout his career he has worked client side in translation (twice), holidays, nursery furniture, big book mail order (ask your mum), and renewable energy and worked for digital agencies in Yorkshire too.

Richard launched The Marketing Optimist in 2016 vowing to do marketing in a different more agile way to the traditional marketing agency set up.

He’s great at taking complex marketing problems and cutting right through to the core of the issue. Not one to hang around, he likes to begin creating and testing strategic marketing plans quickly so that he can begin to generate return on investment quickly.

If you'd like to work with the Marketing Optimist you can find them at:

https://www.marketingoptimist.co.uk/

Business LinkedIn: https://www.linkedin.com/company/the-marketing-optimist/

LinkedIn: https://www.linkedin.com/in/richardmichiemarketingoptimist/

Show artwork for Working Hours

About the Podcast

Working Hours
The Story of Work in Leeds in the 2020s
What do you do?
Western Studios, Leeds presents Working Hours: a podcast series surveying the people of Leeds on their thoughts and feelings on the topic of work. I want to talk to my city about work. Why do we do it? Do we like it? What could we do differently? What will we? How does work change and how does it change us?
Leeds, the largest city in the largest county on the UK mainland, is a former imperial textile centre and is now a major UK financial centre. This series will document the city’s experiences through Lockdown, Brexit, creeping technological unemployment, new and continuing resource wars, the ongoing dismantling of the welfare state and our accelerating ecological emergency.
If you are in Leeds or from Leeds then help me to reach my target of interviewing 1000 Loiners over the 2020s. Let me ask you, what do you do?
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